What Is Rich?

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To you, what does rich mean?

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You said rich is

When you say rich is “”, you join a conversation spanning centuries. In What Is Rich?, we asked this question across 12 countries—billionaires and monks, CEOs and children. What we found will resonate with your answer.

The Dimensions of Rich

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SecurityFreedom
Balanced
TimeMoney
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DepthBreadth
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StabilityAdventure
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RecognitionPeace
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Voices on Rich

I had fifty million and felt empty. Now I have enough, and I have everything.

Former Tech CEO

Silicon Valley

Rich is watching my grandchildren play in the fields I played in as a child.

Farmer

Rural Japan

When you survive what I survived, breathing is rich. Walking is rich.

Refugee

Originally Syria

I measure wealth in the number of lives I've changed.

Teacher

Chicago

Rich is having options. Not diamonds—options.

Entrepreneur

Lagos, Nigeria

True wealth? Not needing to check the price—or the time.

Investor

Monaco

Your Wealth Archetype

The Balanced
Finding richness in harmony
HolisticNuancedMulti-dimensionalIntegrative

You resist simple definitions because richness is multifaceted. The documentary speaks to your nuanced view of wealth.

The Film Awaits

You've glimpsed your definition of rich. Now discover how people across the world answer the same question.

Explore the Documentary